A new type of mineral paper that is waterproof and reusable? That is the challenge taken up by Camila and her team: an eco-friendly alternative that uses neither wood nor water!
Eco-friendly, innovative, and sustainable: these three adjectives define the identity of the brand “rocStar, More Than Paper” created by Camila, whose project was inspired by the blue economy and the fables of Gunter Pauli. It was when she published the author’s first translation on this paper made from stone powder that the entrepreneur came up with the idea for her project.
Among the entire range of products on offer, one of the brand’s flagship products is the perpetual notebook: “This notebook allows you to take notes using an erasable ink pen, then erase the page with water and a simple cloth. The notebook does not get damaged and is completely waterproof. (…) It’s practical, economical, and environmentally friendly.”
Camila learned about Plateau Urbain through its partners and set up her offices at Atlas. Her team is growing with the upcoming arrival of a Sales Director.
“Atlas offers me a spacious space that is accessible 24/7, allowing me to develop more than just my young company. Sharing a space like Atlas encourages me to create and try new things, new projects.”
And there is no shortage of projects at rocStar, starting with the next limited edition notepad for the LES JOURNEES BLEUES event. A new collaboration with an artist to discover this summer!
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